I got hit by a taxi -in photos

It was an ordinary sort of Thursday. I was going to go to a thing at church, stop for a coffee and then write up some ideas from women's co-working day or maybe the startup australia Stripe chat at fishburners with Justin Kan and co. 

A few questions were coming through on a Board report we were submitting before Christmas- all was under control. The church event had wrapped for the year so I had a coffee over the road and read my Bible. Job and some John 10. God is God but he is also the Good Shepherd and he looks after his sheep. Got it. Because I was running early I decided to walk back to central station and get my big laptop (you know, exercise- Christmas is coming) so I walked down Bourke Street and then Foveaux in Surry Hills. It was drizzling but warm and I was thinking about the Lowy Institute event with the president of Ukraine I was going to at noon the next day. I needed to read up on the Ukraine thing. 

I got David Marr to take a photo of me with Alan Rusbridger (the best editor on the planet right now) and had lots of ideas from his Guardian privacy and press freedom event two nights before. Snowden and NSA and all that Internet changing the world's privacy business. Pulitzer Prize for journalism - look at that. 

I didn't think I was going to be the news. 
I was nearly at central station when I heard a car lock up and a loud bang. I turned over my left shoulder to see a car crash and a taxi coming straight for me. it was sliding and crashed into my legs, crushing me up against a garden wall. 
I knew my leg was broken and hopped a couple of times on my other leg before falling on my right side in a foetal position on the footpath. a crowd started to gather and various people tried to drag me out of the way. I had to keep swatting them away and I remember saying over and over "don't move me, please don't move me, wait for the ambulance, call an ambulance don't move me". 

I thought I might have a spinal injury.

One girl who was a nurse kept everyone back. it was very strange lying like a dead fish on a footpath in the rain screaming "don't touch my legs" at people in the middle of Sydney.  Leo from Kings Cross police arrived and told me the ambulance was nearly here. (note when you call an ambulance and they ask you where you are state the accident site, not your current location as the original call person kept driving and sent the ambulance about 2 km down the road). 

The ambulance arrived and they did that thing you see on the TV with a big board lifting a screaming mashed person off the footpath and into the van. The paramedic cut my jeans and handbag off (he couldn't bring himself to cut a pair of doc marten boots so they survived with a lace cut) and they put morphine into me. one of the guys kept singing Miley Cyrus Wrecking Ball and told me I was Wonder Woman and had just been put through a wall which makes sense now I see the photo. 
The first tweet went up from emergency at St Vincent's hospital which I where I still am now. 
For the medical nerds I broke bones in my leg and my inner ankle. because it was a compound fracture I went straight to surgery and had a tibial nail and some screws put in. Tibial nail is a massive metal rod that runs from my knee to my ankle and it will probably stay in forever. 
Turns out there was a CCTV of me being hit that was recorded by someone called - Emmanuel (God with us) so I was able to go straight into full care as a motor vehicle accident victim with a police statement. The paramedic had a big crucifix around his neck that dangled in my face as he pulled my mangled leg into a splint which was blackout painful. I spent Christmas Day in a Catholic hospital founded by the Sisters of Charity. I've got lots more to write about my new appreciation for Accessible toilets, my frustration at paper based health care systems where you have to repeat the same bloody information to multiple groups of people each day, how much I love Uber, how terrifying it would be to have this accident in a remote / third world place (the leg would have been amputated) but for now I'm just grateful that Jesus came and picked this lamb up off the pavement when it got hit by a car and looked after it. 
Christmas Day operation so I couldn't really eat the turkey dinner.
The main thing now is getting a large wound on my left leg closed up so the tibial nail and bone doesn't get infected. I'm having plastic surgery on Monday to cut a flap from around my leg to patch over the hole. The skin graft comes off my leg and covers the meat flap site. then it will be a few more weeks here in hospital to make sure there's no infection. 
A clip on the leg is annoying, but it's also made me see how important it is to serve the vulnerable, elderly and disabled because in an instant, it could be you. 

The serious crash unit took a statement and I'll probably get some significant compensation because it will be lifelong injury (tibial nail and some ankle screws) but I don't blame the drivers - how easy is it to have a close call in the city? I'll be on crutches for about another month and it's pretty amazing that no other part of me was touched like my other leg or wrists, so I can hobble around.

I'm just grateful that God was and is with me and my legs work and I'm not dead quite yet. I'll write more soon but thanks to everyone who helped me and I'll bore you to death on twitter from my hospital bed for the next few weeks. I have to stay here because the wound has infection risk *warning medical gore photos* The hole is big because the impact whacked all the skin and it died so that got cut away on Christmas Day.

Isaiah 7:9 If you do not stand firm in your faith, then you will not stand at all 


Personalise everything-Hidenori Izaki in Sydney

Hidenori Izaki World Barista Champ. He's 24 and he's very hard-core and probably the best evangelist the specialist coffee industry could have. He wowed us with his fluent English and endless enthusiasm for a  customer-centric specialty coffee experience. 

"it's very competitive, you have to personalise everything. You want them to want to come to THAT coffee place to drink THAT coffee made by THAT barista". 
Some of the baristas there were producing 2000 cups per day (!) and so he talked about the importance of smiling, talking to the customer, giving samples and educating them about new flavours and origins. 

"You are like a sommelier. It's not about showing off how much you know about coffee. It's making it for them and educating them. Get them excited and curious to try new things."

Izaki had just come from South Korea and said they were experiencing huge growth there, and across Asia Pacific. He's the first Asian person to ever win the world champs. 

'Going back to origin' is the cool thing to do. The world winning blend was hand-picked and produced in Chile with the local farmers and Izaki encouraged people in the industry to make a trip to the farms and experience how challenging it is to grow and pick coffee "you gain a respect for every kilo of coffee- it's so hard to make."

There were some fancy machines but I didn't actually drink any coffee. It was a lot more about relationship with farmers, supply chain and customer experience through story-telling which was pretty ace really. 

Then we ate some pizza. That's James cutting the pizza, he got me the ticket and he's fluent in Japanese because he lived there and his wife is Japanese. He translated some things in the talk but not much as Izaki cranked for about 45 minutes in really good English. Impressive work all around everyone. 

There were lots of questions and I was impressed with the Q+A, such wow, very knowledge. Izaki also talked about actually competing at the champs and how hard they worked for the right coffee and how the work bench was small and the milk spilled of some other guy-it's a big thing this World Barista Champs. 

Then we had some smiles and some photos, World Barista Champ 2014 Hidenori Izaki

James' coffee blog Bitter Bliss

Flip your media plan to understand what the hell you're doing

There was this guy who taught us tennis once and he was really good at hitting backhands. Will Starling is his name and he’s all about backhands. 

His theory is that a backhand is a more natural stroke than a forehand, (that’s if you hit the big bottom to top Roger Federer single hander and not the Agassi lycra bike pants in my shorts double hander)  it’s just habit that everyone walks on to a tennis court and hits forehands. Over time, you will get better at forehands just because you’ve hit more of them. My backhand is way better than my forehand because Will Starling used to make us hit backhands first and hit lots of them. 

When you think about or sketch up a media plan you probably do the same thing: TV, print, radio, outdoor….oh and then some digital. Over the years, you’ve probably got used to thinking and working this way so it’s not surprising that you feel more comfortable and proficient working with this type of plan. 

Trad media is the forehand of the media plan and digital is the backhand that everyone walks around and thinks they aren’t good at. 

The way to get better is to start with ‘digital’ and get more experience and practice. Split the generic ‘digital’ out a bit more and it will make more sense to you. For example if you look at the research below you can see they have split out online, search, directories and general advertising (online display, email marketing, integrated site content and online video). 

Of the main segments of the online advertising sector - online classifieds, search, directories, and general advertising (online display, email marketing, integrated site content and online video), search advertising grew 23% in 2013, online general advertising 12%, online classifieds 11% and online directories just 4%. Harpur adds, "From 2013 to 2018, the search market is expected to continue to outperform the other three major segments (online classifieds, online general and online directories), growing at a CAGR of 16%, its proportion of the total online search and directories market increasing from 83% in 2013 to 91% in 2018."

The fastest growing segments in the Australian online advertising market are mobile and online video and both segments are expected to outperform the market significantly over the next five years. Mobile advertising grew very strongly in 2013, driven by high consumer adoption of smartphones and tablets, as well as growing media agency acceptance of mobile channels. It is forecast to grow at a CAGR of 39% between 2013 and 2018 and video advertising is forecast to grow at 31%. By that time advertising served on tablets is predicted to account for 70% of overall mobile advertising expenditure, whilst adverts served on smartphones are predicted to account for 30%.Frost & Sullivan's report, The Australian Online Advertising Market: Year End Review and Market Outlook,

Marketers often have different agencies (or a combination of in-house and agency) working on different parts so you get four or five schedules and never see the complete picture with everything integrated. For your own understanding, pull the numbers out and put them into one spreadsheet so you can see the total activity and spend at a media mix level. Yes- media mix is still important. 

Christmas activity stops on 3 Dec uh oh

Just chunky big numbers, you don’t need all the placements and everything. If you think you don't have time for that just think about how much time you spent making sure the Christmas Creative was 'Christmassy' enough. Exactly. 

You’ll also notice you have overlap. The social media agency is serving display ads on Facebook that isn’t in your online display budget. The Creative you are using on taste.com.au can also be used on Twitter and Facebook. Why are you getting two versions developed? The more you fiddle around with your numbers you’ll start to find better ways of doing things and get more confident to ask questions and not just say yes to all the agency recommendations. Ban yourself from Creative fluffing around and editing and focus on the media and what it’s doing. 

More backhands and less forehands and you'll find digital a lot easier and more natural for you. 

Why you need a centralised model for marketing automation

Here’s a great post from Brad at Mailchimp on how to do an email segment for your database and get some automated responses working. It looks simple and people tend to gloss over automation posts and presos and think “so what, that’s pretty easy?”

The real issue with marketing and email automation is not carving up the data and developing custom emails for each audience (well, you know know more than the standard everyone is an expert on email marketing creative stuff but you can cope with that). 

The real issue is getting various parts of the business to stick to the schedule so you get a true customer value metric or some sort of ROI. If you get the R return number great but most people struggle with the I because they aren't actually capturing everything. So you end up measuring what's easy to measure- say a paid media schedule from an agency- and not all the other activity that goes on across the org. It's annoying because it means that teams are penalised for having sophisticated and open tools (stuff that's easy to read and measure) and all the ad-hoc rando behaviour gets subjectively filed into people's own view of awesomeness and effectiveness, usually based on Creative and not anything transactional like conversions. 

In short, people tend to measure the crap out of everything at head office and refuse to believe that there is a whole lot of rogue customer emailing going on from private accounts and other databases that people have hacked together for themselves. 

I don’t blame people for doing that (I’ve done some of it myself) but it is important that marketing leadership make it clear “we are responsible for the email relationship with the customer and everything goes through one system”. Barbie understands this. 

#feministhackerBarbie has a system

I know it’s a bit utopian but that’s why it’s so important to be fierce about multi-user and getting everyone on one system so they can login and see all the planned and actual activity. There needs to be an organisation-wide promotional schedule so the activity can me measured and prioritised and so the database doesn’t get burned out and so the brand is not speaking in word art or text speak. Then you have all the anti-spam regulation stuff to consider. 

Historically, retailers tend to be good at this stuff as all the marketing activity is centred around the in-store promotional schedule and pointed at customers. Omni-channel makes it harder as online and offline customers can get hit from a few angles but if you are serious about getting any real measure and not just same faux vanity metrics then you have to control the scheduling. 

We can see the sophistication of the Mailchimp automation and the only way you will get this type of result is if you have a framework so everything can be measured. Attribution is challenging at the best of times (let’s not get started on assisted conversions with email/ social signal tracking)  

Here’s the Mailchimp schedule in theory. 

Here’s what it would look like in reality. 

week 1

Sales send an event reminder email because the number for their Sydney event is low

Training send a course commencement email because their course numbers are low

Account manager sends a “Hi I’m Beyonce and I’m your new account manager for Sydney” email from her personal Outlook

week 2

Event numbers are still low, two for one email sent to all customers in Sydney

Account manager Beyonce is having a coffee group on wednesday and sends an email invite to her Sydney database i.e. her Outlook contacts

Training don’t like the email that marketing sent so make one themselves in MS Word with word art

There is no unsubscribe link on the email that Training sent and Marketing tell them not to send random email because they’ll get a spam slap from the regulatory people

week 3 

Sales only fill half the room for their event because “marketing wasn’t good enough”

5% unsubscribe rate on Sydney database as customers get sick of all the emails

Two for one deal not approved by Finance. Event runs at a loss. No more email marketing deals without ROI calculations ahead of time

week 4

Beyonce leaves and takes all the contacts in her Outlook to a new company. GM wants to ban LinkedIn. 

Training go to a tech expo and buy an enterprise marketing automation system for themselves because they don’t realise the company already has one

Press release sent to All Customer database because ‘who cares, they might be interested. All media is good media amiright?”

week 5 

Marketing person asked to produce ROI on all marketing and communications

I know, lots of moans and not a lot of solutions in this post and that's why people give up because they can't be bothered wading through the reality of activity outside their department. It's that cross functional/ collaboration thing again that's going to solve it and you need Barbie leading your team to get everyone on the same system and keep Steve's hands off the cable.  

Asia Pacific average page load times mobile versus broadband

Akamai have added some situational performance metrics in their latest state of the internet report. 

What’s the situation? 
Countries with super fast broadband like Hong Kong have high -what Akamai have called- mobile penalty. A mobile page takes 2.9x longer to load than a page on broadband. 

Figure 41: Average Page Load Times Based on Real User Monitoring

If you stop and think about it, it would be easy to think Hong Kong =fast internet so we can use lots of HD video and we only have to worry about low bandwidth for places like Vietnam. Then you look at Vietnam and see it has the same mobile penalty as South Korea, a traditionally fast internet type place and realise that the gap between broadband and mobile is the thing and not just the total speed. 

So if you are designing for the sophisticated Samsung Galaxy Y Hello Kitty BFF Smartphone business user in Hong Kong, it would be more like Vietnam and less like South Korea in terms of mobile page load, even though the broadband speeds are really different. I think it just really shows too the limitation of of thinking regionally as there are big differences between say Malaysia and Philippines in this data even though they are close together geographically and both very fond of all things Hello Kitty.

Akamai State of the internet

The most important skill to look for when hiring social media managers

the ultimate ego collab

We were going through a job spec the other day for a company social media manager. An activation-level person who works directly on the accounts managing content, speaking with customers and making sure the cats flow freely. I noticed how much the conversation had changed in the last couple of years and the main term that kept coming up was ‘collaboration’. 

Can the person work collaboratively?

That’s probably the most important skill in the current environment. 

I’ve talked about this before (and I know some people disagree with me) but I still maintain the social media manager is primarily a concierge and doesn’t need depth of product or technical information. They need to be able to find the answer and not necessarily know all the answers. It should be good news for companies because it means you can scale your social and community roles across technical expertise if you get the behaviour right.  

-Can the person think in terms of ‘who is the best person to answer this?’ Media query so it goes to the communications manager. Outage so it goes to infrastructure. 

-Can the person triage and discern low and high priority requests? 

-Is there a natural tendency to openness and transparency or does the person bury knowledge and hide their expertise?

-Can the person be happy for the success of others both in and outside of their team? Will they retweet photos of their colleagues winning awards and doing well or do they only promote their own department? Will they pick up a camera at the company fun run and show the company in a good light, even if it means coming in for a few hours on a Sunday?

As the platforms get more user friendly, it’s easier to train people to publish and manage content. Some level of content production and story telling ability is always required as a minimum but working collaboratively and moving conversations around effectively is the most important thing to look for -you can train for the rest. 

The person is not an order-taker or an administrator for other teams. They are not there to file requests and work through documentation. The person is not an assistant to shovel data onto platforms or web pages, or edit photos for other people’s projects. They don’t answer everything and it can actually make it worse for the organisation if they do. Imagine if a politician answered every request they got each day personally? -disaster, so knowing what to leave is equally as important. They do need to be able to follow instructions when necessary e.g. use this hashtag for this campaign because we are tracking everything and feel the burn of letting the team down if they don’t. 

The person can be egotistical, arrogant, vain and have their own tumblr, youtube channel /branded accounts (think Hawkeye), or a bit weirdo creative (think Klinger) so long as they are happy to work through others when the need arises (think Hawkeye working with Hot Lips and Frank when the patients come in, even though he doesn’t really like them). So if you see pages of selfies on Instagram don’t necessarily think this person is vain, think this person has hundreds of untapped social media hours we can use to make our organisation amazing. We might just have a Klinger that needs plugged into a more creative MASH unit. Solo brooding hipsters can be hard work, as are technical product or web experts who don’t like people and customers. 

no hiding behind the brand or the account

I interviewed an excellent marcomms manager once who didn't want his name or face on anything internally or externally because he got named and shamed in an online company forum once, he just wanted to post behind the brand and always be the brand or "company comms person" online. That's a big no from me as personalisation and trust is everything on the social web. Collaboration stops blockages, breaks down silos and ensures that the best minds provide the best service to customers. 

The real reason I love screenshots

alt title: screenshots are amazing and I love them
how to screenshot on a mac
why did they make it so hard to screenshot on a mac?
just get over yourselves and get a print screen button give Bill some credit he’s doing good with AIDS and Ebola

I’m a big screenshotter which is mainly because there are lots of things on the social web that are really hard to explain in words and wouldn’t make sense even if you were super amazing at describing them. It’s like reverse Pictionary or something. 

I know designers HATE screenshots because they are low res and pixelated and then sometimes I run a screenshot through a filter just to to really make them cry but to me, it’s just pointing you to something on the web and if you want to go and see the real one then go online and look at it. What makes social media different is the peer to peer, two way communication thing so you need to show comment reactions and how users are interacting with your content. That's the super important thing that matters. So for your pizza delivery presentation which is the best image? 

A: Pretty Getty images proper image with nice lighting and happy people and high res and big file

I am Dan your fake model pizza guy, here is your fake pizza


knock knock

B: Crappy mobile screenshot run through a filter and mashed together on some collage tool with another mobile photo so it's all blurry

Of course A is the better photo but B actually shows you the customer interacting with the pizza company. Which image gives you more insight? B. B tells you that your delivery person might be a woman and might be going to probably harmless but slightly TMI customers in their undies watching Bond films. B tells you the person ordered on mobile. B is real. 

Screenshots are the best way of showing what's really happening so don’t waste you time (like I used to) trying to recreate pretty graphics and diagrams, for internal documents especially. It’s a massive time soak and today, I am officially done with the anti-screenshot people. 

We are done

No good times for New York Times but some of us are smiling

"The Times will hit another milestone — 900,000 — in paid digital subscribers in the upcoming Q4, up from the 875,000 at which it finished the third quarter. That will represent almost 3 percent of the Times domestic unique visitors of 31 million...
More than half of The New York Times’ traffic is now mobile, up from about 33 percent a year ago”

Those are some numbers from the New York Times Co. Q3 earnings release and there is some hard reading in there and a lot of 'loss' and 'decline' stuff. The Times always gets picked over mainly because it seemed to represent ‘the one that would survive’. 

-It had the brand. We wrote reports about the future of news brands and destination URLs. Trusted brands.

-It had high quality journalists with personal brands that would drive traffic. 

-It had a huge subscriber base that would be converted to digital through magazine style formats on iPad. Readers would pay money for this new digital magazine iPad app thing and everyone could return to their corner office and pick up their dry-cleaning to go to the media awards. It’s at the casino. Can you get my EA to order a taxi please? 

Three percent conversion isn’t much though is it for all that effort to run a news operation? Sounds like an email marketing campaign. And the print subs are really crashing out now. 

So now the reality is hitting and a quick read through the earnings release will show you keywords like “restructuring”, “layoffs” and "losses". Lots written about the loss of this and the loss of that. 
YouTuber Troye Sivan and his parentals

What we didn’t factor in:

-Facebook as the primary driver of news site traffic

-People reading the news on their mobile phone screens and snacking on links their friends curated on social sites

-Buzzfeed running newsrooms with way less cost and way more agility and way more cats

-Teenagers on YouTube running their own media channels from their parent's house

New Zealand fur seal sunbathing on Sydney Opera House VIP entrance steps. Like a VIP.  

The social web. 

Your friends (IRL and URL) as your editors of choice. A distributed information network run by people with little computers in their pocket who lol'd and commented and shared all day long. All bloody day long on the social things. Nobody predicted it would happen this quick and it makes me quite happy. It makes me happy because I was seeing things that I couldn't really explain in a report in any commercial way but I knew they were happening. I knew I got my news from Twitter and my info was running about a day ahead of mainstream media. I knew there were people I followed (and still do) who I have no idea about them or what they do but I just really like their social streams. It's sad panda that people have to lose their jobs and all that but then, I had to walk away from projects too because I could see a wave was building and the teams I was working with weren't in a position to catch it. I wasn't in a position to catch it and I had to paddle out and hope like hell my imaginary wave was there. It is there and it's real and that makes me happy. I'm sorry if you aren't pleased about the changes but for some of us, this is very good news because we made choices (with very real consequences) a few years back and they are now paying off. Reading this release made me realise I'd made the right choices and I really like the new media environment much more anyway. 

Good times. 

Marketing software to self-educating customers

Users are getting a bit more clever and they want to research and try things for themselves before they commit to the full assault of your sales team. 

"Cisco’s customers were beginning to purchase and use technology in new ways. Increasingly, tech-savvy business managers, instead of just IT professionals, were making buying decisions; user-generated applications were being added on top of the basic technology; cloud computing was becoming prominent; and digital media was becoming a key influence in deciding which technologies to purchase. Customers were self-educating and researching buying decisions in new ways – not just with a sales person." http://blogs.hbr.org/2014/10/help-your-team-spend-time-on-the-right-things/

Self-educating customers, the horror. I'm always moaning that enterprise software companies make you sit through half day demos and then you get to the end and you can't have a play around. Two things I came across today that are good. Splunk. See these guys are smart enough to create a sandpit for you to have go with. Very good, everyone do this please

grab your dataz and have a go
product info and play area

Number two is this launch campaign from Adobe for Premier Clip. It’s a free mobile movie making app that aims to make video more accessible and useable for those that don't want to go hard out with Final Cut Pro. 

#madewithclip Purrrmiere -get it hahaa 

I really like the video with the marketing team explaining their products and the simple walk throughs that encourage users to download straight away and try for themselves.  

Content is all tagged up and optimised nicely. Personal and useful and makes everything look easy and fun while still maintaining the product quality of Adobe Creative Cloud. Most excellent blog links through to themed user content 

Think about products and tools that you use regularly and how you originally came across them. Self education is getting more crucial for marketers so always think how you can get your products into the hands of your users ASAP before their little minds wander off to the land of cat gifs --ooo look it's Maru (=^‥^=)

no1 best cat on the internet Maru

Twitter Digits designed for people like Steve Wozniak

Twitter Digits pleases me greatly. 

I started using Twitter on a dumb phone via the SMS thing where you text your tweets. It seems like an age ago but that to me has always been the power of Twitter- the ability to communicate openly and efficiently via SMS. When all sorts of display ads started appearing about the desktop and mobile versions I thought this could be the end of the great era of low-juice social media that Twitter is so good at and ultimately, their demise. Enabling third party developers to use their SMS technology sort of corrects two weird tacks that twitter took- booting out all the third party developers (like one of my favourite products Twitcleaner -tears) and getting so rich media heavy that it wasn’t the nimble messaging beast that it used to be. 

One of the drivers here is that people in emerging smartphone markets might not have an email address so by allowing app developers to use their Digits protocol for free, they can get online which is pretty ace. 

Are people going to hand out their mobile phone numbers willy nilly to lots of app companies?

We were a bit cagey about email addresses there for a while and it’s become so standard that you have to have an email to sign in that people have just sort of given up and give it out for everything. By ‘people’ I mean me. I usually give the old 555 5555555 in web mobile forms because I don’t want to give it out and I regularly change sim cards which is a pain for two factor authentication and why I don’t use that so much but I think the new era of internet users might have a different idea about their mobile number as a primary contact? 

Let’s look at the use case for this random interwebber mister steve wozniak -whoever he is. [am i just pointing out that steve wozniak commented on my G+ post? - yes I am]. We can see in the footer of this-obviously novice-computer person that the email is hashed out but the phone numbers are visible. What a n00b. 

This reckless user clearly has no concern for privacy and doesn't get how the internet works because he also checked in to his hotel room using the exact room number on Twitter/Swarm app. Wow I think those technology companies need to take some responsibility to educate users about their data. This old guy is just pushing rando buttons all over the place. His kids probably bought him an iPhone for Christmas to take on his big holiday to Australia and now he wants to stay on a 'distinguished talent' visa. Dude better learn how to work his iPhone first. 

Poor guy might get targeted for burglars or something. The weird people on Tinder or the terrorists might get him. Terrorists in burqas on Tinder- I'm sure that's a thing. Either way, I blame the technology companies and Miley Cyrus. 

So yes, I think people will give out their mobile numbers more just like late-adopter Steve Wozniak and Digits is a very good thing and Twitter will live long and prosper and that will be great. 

[Also- Tony Abbott, please give Steve Wozniak a visa thank you].