I found this table interesting with all the talk at the moment about 'media snacking' and bite-sized news consumption. It shows you how important it is to focus on what you are trying to achieve with content. You might be getting good clicks off social and through to your content but it's important to also look at bounce rate and time on site metrics. The table also shows that mastheads and news brands still matter with direct traffic spending more time on site, making more visits and viewing more pages; giving you more options for monetising your news through advertising or native content or sponsored stories or content co-creation or any of the other things you want to call advertising, other than advertising.
The Pew Research Center’s Journalism Project, in collaboration with the John S. and James L. Knight Foundation, looks into how news is functioning in the social media space.
Overall the report highlights that while news creation, distribution and consumption has changed with technology, the industry issues remain kind of the same. Advertising is still the main form of revenue. News brands and mastheads still matter. Local news is getting a rebirth with syndicated TV content customised through smaller stations.
There’s a lot jammed into this report and it’s worth getting comfortable and having a good chew through it all as it's nice meaty, reliable data and analysis.
Suggested report reading posture:
Suggested cups of coffee required: 3
Should I save this to somewhere because I might need it for a presentation or something? Yes.
Where's the link to the full report? Here. State of the news media 2014