New research from adobe marketing cloud 'Click Here: The State of Online Advertising' shows that marketers are still sticking to what they know and haven't yet developed the skills and confidence to develop integrated online media plans.
I've just pulled out one page that shows the leaning to TV and print in the mix. Blogs and social should be tracking a lot higher based on effectiveness measures that we're seeing from comscore and nielsen but the mindset of loading the media mix in traditional continues. It's chicken and egg: failure to invest in online leads to lower quality campaigns, lack of discernment in media buying, and a perception of ineffectiveness from both the consumer and the marketer.
I wouldn't pay too much attention to most of the qual 'consumer' rankings, (consumers always say they aren't influenced by marketing) other than perhaps some privacy level perceptions on page 14 that could be useful considerations when comparing transactional permissions and third-party data sharing.
Have a look through the full report if you have a few minutes.