Time To Get Real On New Media
Yet still there are those that doubt the power of new media tools such as blogs and social networking sites.
I have no idea why. I wish that I had invented a fanciful gingerbread man or Narnia tale that would have made legendary man of awesomeness C.S. Lewis proud. Even Sir Peter Jackson (oh look at that smart girl she invented social media--what an imagination!--give her an Oscar).
But no. I'm not that smart. New media just reflects what's actually going on. Actually going on. Not pretend.
Time magazine: Audience stats (see page image below)
By combining Australia and New Zealand readership we get to 501, 000 per week.
Let's compare that to the 'media channel' of a 16-year old girl that ISN'T part of a global media empire.
Jessica Watson arrived back in Sydney on Saturday after her solo around-the-world trip. Australia's newest celebrity was welcomed home by tens of thousands. The teen sailor's adventure appears to have captured the public's imagination, with her website scoring more than a million hits a week. Fans have followed her journey via social networking updates, blogs and Twitter.
Her manager actually claimed they got up to 2 million hits per week during the last few days of the journey. I tried to get on the site to wish Jessica well as she came into Sydney and the site had crashed with the huge traffic.
Thank you for your kind words but as much spin and sparkle as I can put on things-I can't make stuff like that up.
Need more proof? Check out Roy Morgan Readership estimates for New Zealand for the 12 months to March 2010.
