Huffington Post Australia pushed go on their interwebs this morning.
A few days ago at ADMA in Sydney, I sat in on the preso from their new CEO Chris Janz and two facts turned my head
1. “we had 1800 applications for 35 editorial roles”
You see, as much as the editorial types like to publicly snub Huffington Post (SBS referred to it recently as a ‘left wing blog aggregator’), it seems there is no shortage of talent throwing their CVs at the HuffPo. Janz has gone for a strong, former News Corp News Corp journalist and editor Tory Maguire as editor-in-chief. Tory is known for driving conversations and working across digital platforms so that all sounds very Huff Posty doesn’t it?
A dream editorial team will mean great content, even though journalists also hate the word ‘content'.
2. “Fairfax is our local partner”
Some think that the HuffPo/Fairfax partnership will cannibalise Fairfax, especially lifestyle content. Fairfax needs to improve in this area so any competition is good for them I think. They’ll probably just aggregate the inventory at the back-end and sell it through the Fairfax Media ad networks to agency anyway so overall, everyone wins. It means that HuffPo doesn’t need to go through the messy business of setting up account management and sales and all that handshaking business can be concentrated on creating image slideshows that you have to click on 15 times to view two photos.
BuzzFeed Oz have been very active in the Australian political conversation this week with the appointment of Mark Di Stefano as political editor so get your popcorn, the Australian coverage is going to be excellent.