cjlambert's posthaven

Ira Rothken announced today that New Zealand tech lawyer Rick Shera will be joining the Kim DotCom Megaupload legal team. 

I would like to welcome NZ tech attorney Rick Shera to our @kimdotcom legal team

— Ira Rothken (@rothken) December 13, 2012

Rick is an international thought leader in technology law and regularly contributes through blogs and industry body representation. I thought I had a photo of us having a cup of coffee at a conference but it's us having a cup of coffee with two different people and the back of political blogger David Farrar's head. 

I'll be looking on with interest. 

Thanks to AUT and The Project Revolution for the image. 

Cisco has released its Cisco® Global Cloud Index is an ongoing effort to forecast the growth of global data centre and cloud-based IP traffic.

Of interest in this region, the study predicts that by 2016, Asia Pacific will generate the most cloud traffic (1.5 zettabytes annually); followed by North America (1.1 zettabytes annually); and Western Europe (1 zettabyte annually).

Cloud traffic, which will increase six-fold over the forecast period and represent nearly two-thirds of all data centre traffic by 2016. 

By 2016, nearly two-thirds of all workloads will be processed in the cloud. 

Additional trends influencing the growth of cloud computing include the widespread adoption of multiple devices combined with increasing user expectations to access applications and content anytime, from anywhere, over any network.  

The study also considers the importance of broadband ubiquity and its relationship to cloud readiness. A full copy of the report is available below. 

I'm having a play around with the new Adobe Creative Cloud* suite of products. Like most people of the HTML generation, I've had to learn eCommerce programming, a bit of image management, database design, video editing and podcast recording to be able to create the communications I want. 

I can safely say that none of my masterpieces would win any design awards but I can generally make things work and get them live, and in front of customers pretty quick. Speed to market and agility is everything in the social enterprise so any tools that enable fluid communications are worth road-testing. 

Starting down the thin end of the wedge, I'm going to start on a simple marketing task-an email newsletter. 

Keep in mind that that a reasonably junior marketer will be completing this newsletter. Their design skills are pretty basic (like mine) so we're creating a communication process that can be easily taught and completed to meet a weekly news deadline. 

Sounds easy, however, most marketers usually only have access to text tools such as MS Word. The task seems too small to brief an agency and you don't want to waste high-end designer resources on basic tasks like image resizing. Besides, it's weekly and we simply don't have time. 

So I'm going to use Mailchimp and Photoshop CS6 for my Bamboo Inc company email newsletter 'Panda Weekly'. 

I've selected a Mailchimp template so the heavy design lifting has been taken care of. However, people have emailed me the panda photos in all sorts of formats and sizes so I'm going to have to do some basic editing. 

I've got one hero image (the engagement) I want at 260 px wide and any height.  I have three supporting images underneath I want set to 160 px wide and any height to drop into my template. 

Adobe Mini Bridge is a handy new feature that lets me quickly open all the photos I've been sent so I can resize and crop them for the template.  The batch rename feature is useful although the one thing I've looked for over many years is still missing in both Bridge and Photoshop: batch resize. Recording an action for web-ready image galleries seems way too hard so if there's a better way of doing it please let me know.  Mailchimp resize tags can blow out in MS Outlook so it's safer to do a proper resize of the image dimensions, plus we need to keep the file sizes down for mobile. 

• More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
• Strength of Oracle existing customer base (400+) and sales, CRM support
• Opportunities for growth in Asia Pacific as market matures
• Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
• "Important to give customers choice" Ellison
• Example of high security, high regulated company UBS bank Switzerland
  -initial deployment in public cloud
  -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
• Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. overstock.com (rightnow, fusion CRM, oracle sales and marketing cloud)
• "A lot of social enterprise data is systems data-not just posted data" Ellison
• Structured and unstructured data processing e.g. Twitter firehouse data. 
• 2012 Olympics Lexus endorsement demo
  -real time advanced queries in memory, not just batch
  -complex analysis required of true big data sets

View online http://www.youtube.com/user/Oracle/oracleopenworldlive 

1. Three tiers of client offer

-Software as a service (SaaS)

-Platform as a service (PaaS)

-Infrastructure as a service (IaaS)

2. Oracle private cloud

3. Oracle first multi-tenant database in world

4. Exadata X3 performing up to 20x faster, writing in flash

Livestream of Larry Ellison keynote http://www.youtube.com/oracle

Oracle Open World blog http://blogs.oracle.com/oracleopenworld/

I always find it difficult looking at Asia Pacific media research data. 

While the countries group neatly geographically, from a behavioural point of view they often don't share a lot of commonalities. For example:

"In South Korea, Google trails two homegrown search engines, Naver and Daum®, and holds PC search market share in the low single digits."

Never heard of either of them. But I guess the thing it does highlight is that acquisition programs need to be maximised for local country behaviour. Sounds like a no brainer but we do tend to forget this in the cloud era and assume everyone is googling on an iPhone.

Another key theme is that the relationship between device penetration and default search engine is going to get increasingly important. Google and Microsoft are investing heavily in both areas and can switch behavior with competitive handset offers. 

Other key ideas from the report:

• Mobile search drives more traffic than PC search in every region around the world
• In all regions search is consistently driving about 30% of all mobile visits
• Google leadership in referred search is not correlated to Android penetration
• Acquisition programs need to be maximised for mobile