It always amazes me the that people working in marketing and communications industries have such a blind spot about asking the technology vendors how to best use their products. I was working on an FMCG Facebook campaign for an agency in Sydney the other day and we weren’t sure about the best way to consolidate pages that had been run by various agencies and marketing teams over the years.
We got a bit stuck about what you could and couldn’t do so I asked for their Facebook account manager’s contact to get an answer.
“Um. We don’t have one. There was this guy that called once but…why would you call Facebook?”
“Can you call Facebook? It’s just a sales office I don’t think they help you”
In Australia and New Zealand we have got very used to being self sufficient and not having any product support but remember that things have changed and many companies have had their hands forced into putting boots on the ground in market including Twitter, LinkedIn, and Facebook. Often the resource is targeted at accounts over a certain spend or certain verticals they’re targeting but in the least, you should be going for their resources and guides to get you unstuck as a first point of call.
Sometimes it’s just to get a download of the latest resources and examples. I find 20 minutes with an account manager can give me an idea of what campaigns they are benchmarking off, what their latest tools are and any metrics we might want to pay more attention to.
Use their resources and guides as much as possible and don’t be weird about ‘they just try and sell us ads’. Of course they do, and aren’t you in business too? Learn from them, get some logins for their client resources, ask about latest tools and best practices -it’s their product and it beats everyone sitting around stuck.
Facebook Media http://media.fb.com/
LinkedIn Sales Navigator http://business.linkedin.com/sales-solutions/training.html
Twitter for Business https://business.twitter.com/
Google mobile playbook http://www.themobileplaybook.com/en-us/
Social media campaign benchmarking by country http://www.socialbakers.com/facebook-statistics/australia
YouTube advertising guide http://www.youtube.com/yt/advertise/