Asia Pacific average page load times mobile versus broadband

Akamai have added some situational performance metrics in their latest state of the internet report. 

What’s the situation? 
Countries with super fast broadband like Hong Kong have high -what Akamai have called- mobile penalty. A mobile page takes 2.9x longer to load than a page on broadband. 

Figure 41: Average Page Load Times Based on Real User Monitoring

If you stop and think about it, it would be easy to think Hong Kong =fast internet so we can use lots of HD video and we only have to worry about low bandwidth for places like Vietnam. Then you look at Vietnam and see it has the same mobile penalty as South Korea, a traditionally fast internet type place and realise that the gap between broadband and mobile is the thing and not just the total speed. 

So if you are designing for the sophisticated Samsung Galaxy Y Hello Kitty BFF Smartphone business user in Hong Kong, it would be more like Vietnam and less like South Korea in terms of mobile page load, even though the broadband speeds are really different. I think it just really shows too the limitation of of thinking regionally as there are big differences between say Malaysia and Philippines in this data even though they are close together geographically and both very fond of all things Hello Kitty.

Akamai State of the internet

Australia Online Landscape Review - September 2014

Who loves a good landscape review? I certainly do and now that there is a mobile and tablet index you can impress your friends and colleagues with exciting phrases such as:

-do you know what the top three streaming brands by audience are because I do -YouTube, Facebook, and Vevo

-if you had read the top 10 mass merchandisers by audience data you would know that -Amazon, Woolworths, Coles head that list

-11.5 millions Australians 14 yrs + access the internet everyday via smartphone, up 1 million YOY - it's important to regularly review the online landscape I find. 

Be the smart annoying one in your meeting today. View the full report:

Research: Online video growing but Millenials still watching trad TV

I’ve just been flicking through the latest comScore US TV report and a couple of things jumped out

1. The idea that Millenials (18-34 yrs) don’t watch traditional TV is not entirely right. Yes the trad TV numbers are decreasing and viewing is shifting to mobile devices but it’s about a 1/3 of users and there is still a significant audience on the big blue bar. 

2. The main driver for watching TV content on the internet is schedule flexibility and convenience. Skipping ads and cost were are lesser factors in this study

The recommendation from Omnicom to move 10-25% of TV ads dollars to online video sounds ballparkish sort of right (depending on your audience and product type yada yada of course) and remember that customers are following the high quality content so they might be watching full episodes online and on traditional TV.  

full report if you want to have a look: US total video report October 2014


Social and search lead US Top 15 Smartphone Apps list

Of all the millions of iOS and Android mobile apps that US humans could possibly want to choose with their own freewill to put on their mobile phone communications device that number one app is -- Facebook.  Just stop and have a little think about that. People have Facebook in their pocket. Now scroll down the list of the other 14 apps on the list. What do you see? A lot of Google. So search. Search and social. Instagram, Twitter. Social. Maps and discovery. Music and entertainment, YouTube, Pandora. Plus the amazing Yahoo weather app that you should have on your phone just for looking at the tiny windmills on because it's really pretty. Information. 

Search, social and mobile are all great little friends from a customer perspective, it's just the companies that haven't quite figured out how to make money off all this new behaviour so keep that in mind when you get a bit gimmicked out with omni-channel social contextual programmatic realtime demand bidding. The customers are there and they are active. Figuring out how to get the best information to them and how to do something useful with all the search and social signals is the challenging part. 

Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent) Comscore May 2014

Nielsen finds 35 million eyeballs and Tony Abbott refinds a plane

Australia is good at finding things this week. Prime Minister Tony Abbott has re-found the missing Malaysian airlines plane for about the third time and Nielsen have found an additional 2 million internet users. Hooray.

How do you find 2 millions online users?

You change the methodology. It’s all part of a move from publishers and advertisers to guarantee audiences and make sure that your ads aren’t being served to a billboard in the middle of the Sahara with nobody watching.

Mobile and real-time are the tricky things to measure and Nielsen are claiming their future proofing will result in greater accuracy for daily audience numbers and mobile audiences. A mobile and tablet panel is part of the solution with the IAB (which you thought they would have already had wouldn’t you?) but you know, big giants move slow I suppose. 

Why now?

Well the tender is up for the IAB Australia contract-aha!-so Nielsen are battling it out with ComScore to be the measurement standard and thus the currency for ad buying and selling. It’s like DogeCoin but for ads. 

So the new Australian online audience number is [drumroll] 17.5M -you might see a jump in total audience size across media but it shouldn’t affect the reach numbers. 


Research: Customer expectations of mobile for omni-channel retail

Nerdy research o'clock. Decent data is quite hard to come by for omni-channel, so here's some that looks OK from Accenture and Forrester. The mobile commerce figure was a bit of a head scratcher for me. 

Two thirds of customers expect retail sales people to have a mobile device? Wow that's good I guess (linking in to the viewing mobile as a tool rather than a wizzy gadget idea we talked about before) but seems high to me knowing not very much about it all really. 

The only time I can remember a full mobile sales experience was at an Apple store and I was very excited and said "wow that was all done on mobile that was amazing" or something similar to the chappie in the nice blue shirt. And then he said something like "yeah...when it works" and then we did the knowing 'yeah out here in the real world, we know how things are' awkward laugh and then I went home. 

I must raise my expectations about sales people and *new word I learned today* mPOS -mobile point of service. 

"Hi do you guys not have mPOS?--gee I was expecting it nevermind I will have to walk to the counter" --next trip to Target. 

Australian mobile ad spend quadruples plus big moves in retail display

Mobile advertising quadrupled in 2013, increasing 305 percent year on year to reach $349.2m in the twelve months ending 31st December 2013.  In the December quarter it represented 14.3 percent of total online expenditure, up from 11 percent in the previous quarter.  Video advertising reached 15 percent of display revenues in the December quarter, a 72 percent growth on 2012.  Display advertising also experienced particularly strong growth in the December quarter, reaching 35 percent year on year growth.

Motor Vehicles, Finance, and Retail were the top three dominant General Display industry categories in the December Quarter, representing 41.3 percent of the reported General Display advertising market. This was up from 40.2 percent in the December Quarter 2012.

Retail was a big mover this quarter, increasing its category share from 8.8 percent in the December Quarter 2012 to 10.5 percent  in the December Quarter 2013. This has been the strongest quarter for retail category share since the commencement of industry category data collection in 2008. The strength of the retail industry category for General Display advertising this quarter was also reflected in the greater retail movements in the market. Shoppers spent a record $22.6 billion in December 2013, following strong sales in October and November.[1]

IAB Australia’s Online Advertising Expenditure Report February 2014

Scaling agile for social media marketing

I’m just having a quick look at this info from Spotify and thought I’d post it up-mainly so I remember where I’ve put it. I think marketing has to really rethink how we are structuring and managing workflows. Mainly due to our dependence on agency and TV as the driver of activity. 

We need to learn from other industries and functions so that things can be sped up and made more agile for real-time communications. It’s probably the test and revise part where we need to improve the most and waiting 12 months for an agency 360 campaign review is no longer practical. Retail, CPG and media industries have historically been very good at delivery to deadlines so I don't think it’s a matter of dropping everything and thinking software development has all the answers but around areas like legal sign off and A/B campaign testing, there is certainly room for improvement. 

Anyway, have a look through the Spotify resources. Another good resource is a book by the founders of Flight Centre who also took to the tribal organisational designs. I read it a few years back now and I think Vodafone tried to adopt some of their approaches as well? Can’t remember. Anyway. Another nice example of 'here's how we do it' content: whitepaper and infographic for your pleasure. 


Related:

Skroo the Rules - Flight Centre Ltd by Darryl Blake ISBN 9781863503471 / 1863503471
How do we structure our communication agency partnerships for social?
Here’s how we do it


Social media number one online activity in Australia

Typical hour of online activity based on Australia’s internet usage in October 2013.

  • No surprises that Social Media is the number 1 online activity taking up 6m 30s in every hour or more than 10 percent of time. Services which includes email, online chat, messengers amongst other activities adds another big chunk to social time.
  • The next two big categories are entertainment and portals with 4m 36s and 4m respectively. Just three years ago these two segments took up more than 40 percent of online time.
  • The other popular categories in the top 10 include News/Information, Search, Retail, Games, Business/Finance and Lifestyle.

data via comScore MMX

New Zealand retail transactions hit new records for 2013

The electronic payments systems don't lie and today, Paymark has released data showing New Zealand retail looking strong with spend up on both Christmas Eve and Boxing Day versus last year. 

No surprises that the supermarkets dominated on Christmas Eve (Christmas Day is a closed for trading) with food / liquor retailers (+28%) and department stores (+23.2%) also amongst the biggest winners.

In keeping with US Cyber Monday trends, apparel was strong for Boxing Day. Deals at clothing and jewellery stores (+16.5%), appliance and whiteware stores (+16.6%), electronics retailers (+12%), and floor covering and furniture stores (+17.5%) also kept the plastic swiping. 

Sporting and camping equipment stores had particularly big days, both on Christmas Eve and Boxing Day, up 20.2 per cent and 31.8 per cent respectively.

PAYMARK POS Data 24th December 2013 versus 2012 

 

Value of spending ($millions)

 

Region

Last Year

Current Year

 Value Difference




New Zealand 

$201.2 

$238.4 

18.5%

PAYMARK POS Data 26th December 2013 versus 2012

 

Value of spending ($millions)

 

Region

Last Year

Current Year

 Value Difference




New Zealand 

$120.0 

$134.4 

12.0%

Data: Paymark

Image: Allie Brosh. Quite possibly the greatest blog post in the history of the internet