cjlambert's posthaven

The mobile industry group of AIMIA released findings from its 'Australian mobile phone lifestyle index 2012 (AMPLI)' at a conference in Sydney today. 

Excluding voice and SMS, sending and receiving emails is the next most highly ranked use of the mobile phone followed by visiting websites, and/or browsing or searching the Internet and to get information. 

How many emails do you receive per day that aren't optimised for mobile? How many are data hungry and you would rather send them to the trash then use your data allowance for heavy graphics?

How searchable is your site on mobile? Can people find your offices on Google maps? What are the call to actions for sales conversion on your stripped back mobile sites?

I would imagine that most marketers aren't testing their offers on mobile, let alone across operating systems and devices.  

Try and search for information on your m. site and see where the gaps are. What's annoying you? What other the main things that customers need to know when they're mobile and what can you leave out for the full site? Remember that most customers won't be switching between an email and a mobile app for quick information so your mobile site matters. 

Other key findings for me included:

• Increase in the percentage of respondents with more than 1GB of data (from 11% to 39% over the four years)
• Approximately 40% of respondents use their mobile phone to compare prices online and to look at product or service reviews before making a purchase decision
• 60% of respondents reported that they used some form of social networking (SN) sites or applications on their mobile phones. Facebook was found to be the most popular SN site or application (59%), with Twitter being a distant second (26%)
• Respondents were asked what type of applications they have used on their mobile phones in the last 6 months. The most popular types of applications used by respondents were “Maps and navigation” (74%), Games (74%), News and weather (73%) and social networking (71%).
• Almost 40% of respondents reported that they owned a tablet, which represented a substantial increase from last year.

A full copy of the report is available here. 

Trust in others
New Zealand Social Report 2009

Relevance

Trust in others is an important indicator of how people feel about members of their community. High levels of trust facilitate co-operative behaviour among people and contribute to people’s ability to develop positive relationships with others.

Current level

In 2008, 78 per cent of New Zealanders aged 15 years and over said that people can be trusted, a similar proportion to that recorded 2006 (76 per cent). Those who said that people can usually be trusted made up the largest group (60 per cent), while those who said that people can almost always be trusted made up 17 per cent. The corresponding figures for 2006 were 58 per cent and 18 per cent, respectively.

Figure SC3.1 Proportion of people reporting that people can be trusted, by level of trust, 2006 and 2008

Source: Quality of Life Survey 2006; Quality of Life Survey 2008

Age and sex differences

The proportion of New Zealanders aged 15 years and over reporting that people can be trusted was similar for males (78 per cent) and females (77 per cent). Eighteen per cent of males and 17 per cent of females agreed that people can almost always be trusted, while 60 per cent of both males and females responded that people can usually be trusted.

Young adults aged 15–24 years (74 per cent) were slightly less likely than people aged 25 years and over (78 per cent) to report that people can be trusted.

Ethnic differences

People of European ethnicity reported a slightly higher level of trust in people (79 per cent) than Māori (75 per cent). Pacific peoples (72 per cent) and those of Asian ethnicity (71 per cent) had the lowest proportions who said that people could be trusted.

Figure SC3.2 Proportion of people reporting that people can be trusted, by ethnic group and level of trust, 2008

Source: Quality of Life Survey 2008

Socio-economic differences

Across all income levels, a large majority of New Zealanders indicated that people can be trusted. Overall levels of reported trust increased with personal income levels. People with incomes over $100,000 reported the highest overall level of trust (84 per cent), while people with incomes of $30,000 or less reported the lowest level (76 per cent).

Figure SC3.3 Proportion of people reporting that people can be trusted, by personal income and level of trust, 2008

Source: Quality of Life Survey 2008

Regional differences

Across all New Zealand’s big cities, a large majority of New Zealanders indicated that people can be trusted. Reported levels of trust were highest in Wellington (87 per cent) and lowest in Manukau (68 per cent).

International comparison

New Zealanders’ level of trust in other people in 2006 compared well with those of people in European Union countries in 2005, and to that of people in Canada in 2003. Out of 25 OECD countries for which there was data, New Zealand had the sixth highest reported level of trust in other people.¹¹¹