No good times for New York Times but some of us are smiling

"The Times will hit another milestone — 900,000 — in paid digital subscribers in the upcoming Q4, up from the 875,000 at which it finished the third quarter. That will represent almost 3 percent of the Times domestic unique visitors of 31 million...
More than half of The New York Times’ traffic is now mobile, up from about 33 percent a year ago”

Those are some numbers from the New York Times Co. Q3 earnings release and there is some hard reading in there and a lot of 'loss' and 'decline' stuff. The Times always gets picked over mainly because it seemed to represent ‘the one that would survive’. 

-It had the brand. We wrote reports about the future of news brands and destination URLs. Trusted brands.

-It had high quality journalists with personal brands that would drive traffic. 

-It had a huge subscriber base that would be converted to digital through magazine style formats on iPad. Readers would pay money for this new digital magazine iPad app thing and everyone could return to their corner office and pick up their dry-cleaning to go to the media awards. It’s at the casino. Can you get my EA to order a taxi please? 

Three percent conversion isn’t much though is it for all that effort to run a news operation? Sounds like an email marketing campaign. And the print subs are really crashing out now. 

So now the reality is hitting and a quick read through the earnings release will show you keywords like “restructuring”, “layoffs” and "losses". Lots written about the loss of this and the loss of that. 
YouTuber Troye Sivan and his parentals

What we didn’t factor in:

-Facebook as the primary driver of news site traffic

-People reading the news on their mobile phone screens and snacking on links their friends curated on social sites

-Buzzfeed running newsrooms with way less cost and way more agility and way more cats

-Teenagers on YouTube running their own media channels from their parent's house

New Zealand fur seal sunbathing on Sydney Opera House VIP entrance steps. Like a VIP.  

The social web. 

Your friends (IRL and URL) as your editors of choice. A distributed information network run by people with little computers in their pocket who lol'd and commented and shared all day long. All bloody day long on the social things. Nobody predicted it would happen this quick and it makes me quite happy. It makes me happy because I was seeing things that I couldn't really explain in a report in any commercial way but I knew they were happening. I knew I got my news from Twitter and my info was running about a day ahead of mainstream media. I knew there were people I followed (and still do) who I have no idea about them or what they do but I just really like their social streams. It's sad panda that people have to lose their jobs and all that but then, I had to walk away from projects too because I could see a wave was building and the teams I was working with weren't in a position to catch it. I wasn't in a position to catch it and I had to paddle out and hope like hell my imaginary wave was there. It is there and it's real and that makes me happy. I'm sorry if you aren't pleased about the changes but for some of us, this is very good news because we made choices (with very real consequences) a few years back and they are now paying off. Reading this release made me realise I'd made the right choices and I really like the new media environment much more anyway. 

Good times.