Social Media Statistics Australia – September 2013

1. Facebook – 12,000,000 monthly Australian users (see here further details)
2. YouTube – 11,750,000 UAVs
3. – 5,100,000
4. Tumblr – 4,200,000
5. LinkedIn – 3,400,000
6. Blogspot – 3,200,000
7. Twitter - 2,167,849 Active Australian Users (see previous calculation)
8. Instagram - 1,469,000 Active Australian Users (see previous calculation)
9. Flickr – 840,000
10. TripAdvisor – 830,000
11. Pinterest – 510,000
12. MySpace – 230,000
13. Yelp – 220,000
14. Reddit – 160,000
15. Google Plus – approx 75,000 monthly active Australian users (my estimation *revised*)
16. StumbleUpon – 73,000
17. Foursquare – 46,000
18. Digg – 33,000
19. Delicious – 25,000

Key Points to Note via David at Social Media News Australia

  • A trend we have noticed is that blogging platforms such as WordPress and Tumblr have really grown further in 2013.
    5 Million Australians visit blogs every month, and over 4 million visit Tumblr blogs. There seems to be a shift in users creating their own more professional style content off typical social media websites.
  • The other main networks of Facebook, YouTube, LinkedIn, Twitter and Instagram continue to consume much of our social media time.

All stats represent the number of Unique Australian Visitors [UAVs] to the site over August – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

Australia Decides: The 2013 Social Media Elections

The team at Social Bakers flicked me through this infographic this morning so I thought I'd share it with you. 

The data is just Facebook so keep that in mind.

I asked them whether the naughty Twitter follower business in the Abbott camp had been controlled for. A 70k boost in Twitter followers over 12 hours is the type of insight benchmarking software won't pick up if you are looking at straight follower growth numbers so that's why you always need humans checking. I quite like some of the Google Hangout stuff that Fairfax Sydney Morning Herald has been doing with the politicians and hopefully we'll see more of that in future government communications. 

So this happened

I made a little change to the Alison Holst's classic Crunchy Lemon muffin recipe. 

She popped by on Twitter to provide some feedback. 

Thanks to Bob Buckham for the charge of treason and for the pic. Here's the full recipe that I think you will find much better with the juice of one of the lemons in the actual mixture before you bake it. I may have broken science and everything that Dame Alison stands for as part of this reckless act but they taste nice and lemony and that's an improvement in my Chef Mate registered trade mark of SC Johnson and Son Inc USA recipe book. 

Try them out. 

Out and about

I think it was Robert Kiyosaki who said you need to spend time 'outside and inside' to build things and it has definitely been an 'outside' time for me. 

So what was I doing when I wasn't here?

Last Saturday, TedxSydney came to the Sydney Opera House and we were wowed with presentations from great minds and dreamers who got me thinking about lots of things that I wouldn't normally think about like irrigating green areas on building roofs and democracy in West Papua.  I got a nice new drink bottle and had a lovely time playing with the Nespresso machine at the Hub Sydney event. I now want a Nespresso machine. 

All the presentations are online - I highly recommend Emeritus Professor Ron McCallum 'My insight into the blind reading revolution'. Ron is blind so make sure you hang in there till the end when he 'feels' his standing ovation, it's pretty cool. Jennifer Robinson -probably known for her association with the Wikileaks/Assange story - 'Courage is contagious' is also well worth a watch. 

Then on Wednesday, the ExactTarget tour came to town (the beautiful Sydney Town Hall building to be precise) for Australia's largest interactive marketing conference.  It was a fantastic event with a bit of the floaty future stuff but mainly just practitioners bolting together playbooks and workflows around some Australian-specific research, which is my cup of tea. 

Mobile and mobile email was the most discussed topic and I found the communication design and activation topics the most informative. The Google mobile report that everyone rocks out was used again to show Australia's leadership in smartphone use and I learned some new things about the high Apple-ness of Australian consumers -around 50% of mobile emails are opened on iOS mail.  Good to know and good to think more about responsive design and see some best in class examples and find new sites (to me) like 'mobile patterns'.  The '300% year on year' inbox growth figure also confirms what I think we all know but really need to work on fixing. Lazy batch emailing isn't going to cut it and highly customised, relevant communications optimised through social preferences is what we should be heading for. 

We ate and drank and tweeted lots and I especially liked the orange notebooks of which I am now a proud owner of three (sorry about that).  Slides are going up at some stage so keep an eye on the #etconnect hashtag. 

Twitter Australia Breakfast

A few pics from #twitterbrekky this morning.

Mike Brown from Twitter International Growth said that "Australia is a priority market for Twitter".

The event focused on sports and real-time fan engagement and featured rugby star Wendell Sailor and Omid Ashtari from Twitter Sports and Entertainment.

Top aussie tweeters: Scott Dooley @scottdools, Shaynna Blaze @ShaynnaBlaze, Wendell Sailor @RealBigDell, Francis Leach @SaintFrankly. Host Sean Callanan @SportsGeek

I'll write up some more of my thoughts later when I'm not on an iphone but here are some photos from the Sydney Cricket Ground event this morning.


What does the Twitter IPO mean for Australia and New Zealand media?

Can Twitter help my Google search rankings?

Updated 12 March 2014: simple answer is now 'no' --find out why

The simple answer is 'yes'. 

A help forum comment from Google representative John Mueller explains:

Rest assured, Googlebot doesn't just count words on a page or in an article, even short articles can be very useful & compelling to users.

For example, we also crawl and index tweets, which are at most 140 characters long. That said, if you have users who love your site and engage with it regularly, allowing them to share comments on your articles is also a great way to bring additional information onto the page. Sometimes a short article can trigger a longer discussion -- and sometimes users are looking for discussions like that in search.

That said, one recommendation that I'd like to add is to make sure that your content is really unique (not just rewritten, autogenerated, etc) and of high-quality. to bring additional information onto the page. Sometimes a short article can trigger a longer discussion -- and sometimes users are looking for discussions like that in search. 


Also, John Mueller has an awesome avi on Google+ and you should go and look at it :)

Taking the social metaphor to enterprise: Notes from Oracle social keynote

  • More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
  • Strength of Oracle existing customer base (400+) and sales, CRM support
  • Opportunities for growth in Asia Pacific as market matures
  • Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
  • "Important to give customers choice" Ellison
  • Example of high security, high regulated company UBS bank Switzerland
    -initial deployment in public cloud
    -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
  • Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. (rightnow, fusion CRM, oracle sales and marketing cloud)
  • "A lot of social enterprise data is systems data-not just posted data" Ellison
  • Structured and unstructured data processing e.g. Twitter firehouse data. 
  • 2012 Olympics Lexus endorsement demo
    -real time advanced queries in memory, not just batch
    -complex analysis required of true big data sets

View online 



Australians using their mobiles for email and search-new report

The mobile industry group of AIMIA released findings from its 'Australian mobile phone lifestyle index 2012 (AMPLI)' at a conference in Sydney today. 

Excluding voice and SMS, sending and receiving emails is the next most highly ranked use of the mobile phone followed by visiting websites, and/or browsing or searching the Internet and to get information. 

How many emails do you receive per day that aren't optimised for mobile? How many are data hungry and you would rather send them to the trash then use your data allowance for heavy graphics?

How searchable is your site on mobile? Can people find your offices on Google maps? What are the call to actions for sales conversion on your stripped back mobile sites?

I would imagine that most marketers aren't testing their offers on mobile, let alone across operating systems and devices.  

Try and search for information on your m. site and see where the gaps are. What's annoying you? What other the main things that customers need to know when they're mobile and what can you leave out for the full site? Remember that most customers won't be switching between an email and a mobile app for quick information so your mobile site matters. 

Other key findings for me included:

  • Increase in the percentage of respondents with more than 1GB of data (from 11% to 39% over the four years)
  • Approximately 40% of respondents use their mobile phone to compare prices online and to look at product or service reviews before making a purchase decision
  • 60% of respondents reported that they used some form of social networking (SN) sites or applications on their mobile phones. Facebook was found to be the most popular SN site or application (59%), with Twitter being a distant second (26%)
  • Respondents were asked what type of applications they have used on their mobile phones in the last 6 months. The most popular types of applications used by respondents were “Maps and navigation” (74%), Games (74%), News and weather (73%) and social networking (71%).
  • Almost 40% of respondents reported that they owned a tablet, which represented a substantial increase from last year.

A full copy of the report is available here.