Global Entertainment & Media Outlook 2012-2016

PWC are predicting a moderate, 5.3 % growth in the global advertising industry today with the release of their 2015 outlook. 

The global advertising market is expected to grow from $434 billion in 2010 to $588 billion in 2015, increasing on average by 6.2 percent per annum (2011-2015). 

The correction is welcome after the hard trading of 2008-09.  

The PWC segment categories are a little confusing with digital and social grouped into the generic category of 'internet' which doesn't provide a lot of insight; focusing on the channel rather than the device. 

The Forbes VSS Industry Forecast 2011-2015 predicts 5.7% growth with consumer internet and mobile fueling spend at 18.1%. PWC predicts around half this at 9.6%. 

The PWC newspaper growth rates between 1.0 and 2.5% seem optimistic considering the revenue drags experienced throughout the US and major restructure announcements in the Australian industry. The Forbes VSS Industry Forecast 2011-2015 predicts a global decline of 3.8% which seems more realistic. 

Static numbers in outdoor and trade media support the theory that digital will continue to extend the media mix rather than cannabalise it-encouraging news for both media companies and agencies. 

The challenge now is for the media companies to redesign their organisations as quickly and painlessly as possible so they can deliver advertising products that work. Traditional revenues are still well behind what's needed to transition to digital and the people managing the heavily siloed structures are not designing products that reflect consumer media consumption. 

How fast newer players such as Google, Facebook and Twitter can design and sell ad products that will compete for significant amounts of spend (10%+) still remains uncertain. 

 

2012 Yellow™ Social Media Report SMB Social Media

Australian SMB research released today. 

Highlights of the report include:

-27% of small, 34% of medium and 79% of large businesses have a social media presence

-22% of small businesses update their social media every day, while 28% of them do it once a week

-39% of medium businesses update their social media every day

-83% of small businesses on social media have a Facebook page

-27% of small businesses on social media have a Twitter account

-79% of medium businesses on social media have a Facebook page

-33% of medium businesses on social media have a Twitter account

 

The full report is available for download below. 

Getting Photos With Billionaires and Hilarious People

The last couple of days, I've been at webstock and what a grand old time I had. 

 

It's been interesting to see the tribe of online creators grow as web apps extend content channels beyond simple, static websites. Seemed to be a lot more government and big enterprise folks around. We might finally be getting this intarweb stuff. 

It pays to have goals at such things so mine were pretty simple: Photobomb The Oatmeal and Tony Hsieh of Zappos. Achievement unlocked. 

 

 

I know right? Just like Forrest Gump!

 

 

I also live tweeted quite a bit of Tony's preso as a form of note-taking and as a way of making fan-boi John Lai jealous that he wasn't there. Seemed to work. 

 

 

 

Here are some other tweets (is it weird to embed your own tweets? oh well...)

You can get a copy of the preso by emailing tony@deliveringhappiness.com (note how the clever bugger picks up your email address rather than putting stuff in Slideshare-that's why he's a billionaire see). 

I'm also going to write up some ideas on community management from Slashdot founder and epic troll-slayer Rob Malda that I found interesting but I'll do that later. 

In the meantime, here are some photos

Have You Got Social Media in Your Emergency Comms Plans?

Many New Zealand companies and organisations have rushed onto Twitter in the scramble to communicate through the Christchurch earthquake.

 

Thankfully, the large enterprise angst around social media policy and usage was outweighed by a genuine need to help people that were (and still are) in real trouble.

 

The lack of experience is obvious on some accounts but that really doesn’t matter. Real-time communication is critical during an emergency response and I’m pleased to see that corporate hand wringing hasn’t stopped people keeping the flow of information going.

 

I hope this has proven the case that social media tools aren’t for kids and early adopters. I hope that people can see that including social channels in emergency response planning is not just a gimmick and that it is as important as press conferences and media alerts.  I’ve written a few emergency management communication plans in my time and not yet have I been able to include a line for social media response. Empowering people to connect and help each other at a hyperlocal level is critical and saves lives.


Use the tools that are there and make sure that it's tabled at your next EOC meetings. 

 

Hang in there Christchurch; we’re thinking of you.

 

Brave New World: Social Media Takes Down Egypt

I love this first image showing a lone, stone-throwing protester going up against an armored vehicle. 

An anti-government protester throws objects at a riot police vehicle in the port city of Suez, about 134 km (83 miles) east of Cairo, January 27, 2011. Police fired rubber bullets, water cannon and tear gas at hundreds of demonstrators in Suez on a third day of protests calling for an end to President Hosni Mubarak's 30-year-old rule. REUTERS/Mohamed Abd El-Ghany. 

 

I've gone through and grabbed a couple of screens I saw throughout the night as the overthrow continues. 

Traditional news sources use a live Tweetdeck screen and Trendsmap to show citizen journalists reporting live and to track sentiment from people on the ground. 

The Egyptian government cuts internet and mobile phone access yet Al-Jazeera is determined to keep Tweeting; broadcasting through landline conveyed messages until their satellite is restored. 

Someone offers medical assistance via Skype and users share screens so that locals can see international, non State-controlled media via the web. 

Egyptians organise around Facebook groups and the world supports their profiles with messages of solidarity. 

User mock the Eqyptian regime and work to restore communications and send out information. 


Welcome to the brave new world of social media. 

User Generated Content: The Unicorn Poop of Social Media

 

 

Nothing you could ever possibly create inside your company is as important as something your users create. Everrrrr.

 

User generated content is the holy grail of social conversations and I’m always shocked to see page admins dismissing photos, videos, comments and interactions that their users take the time to capture and upload.

 

It’s as rare as unicorn poop so embrace it and thank the social media powers for gifting you with such an amazing blessing from above.

 

Interactions on your pages should have you climbing out over the firewall and pashing your users- with your tongue.

 

Most recently I heard the story of customer Jane Username who experienced a product for the first time (no it’s not me).  Ms Username had a positive service experience, took a photo, edited it in Photoshop, uploaded it to Flickr and shared it with the company on Facebook and Twitter.

 

Page admin (let’s call him Senor Droppedonhead) responded by saying ‘that’s nice but ours are better’ and sending Ms Username a link to commercially shot catalogue imagery on his employer’s website.  What a dumbass. 

 

Ms Username got sniffy, pulled down her images and vented at people like me about how stupid Senor Droppedonhead and his stupid company was. I think we can call that a fail and a massive ‘missing of the point’.

 

Thank your users, encourage them and the unicorns will flourish and spread their germinating dung of awesome on your company lawn.

The Man Behind @BPGlobalPR

Dearest Media,
 
 
 
My name is Leroy Stick and I am the man behind @BPGlobalPR.  First, let me begin by explaining my name.
 
 
 
When I was growing up, there was a dog that lived on my block named Leroy.  Leroy was a big dog with a disdain for leashes and a thirst for blood.  He made a habit of running around our block attacking anything he saw, biting my dad and my dogs basically whenever he had the chance.  He chased me a few times, but I always escaped because I was/am an amazing tree climber.
 
 
 
Anyhoos, after Leroy’s second or third attack on my dogs, it became clear that the police and Leroy’s owner weren’t going to do anything to stop him, so my dad took matters into his own hands and came up with a brilliant invention: the Leroy stick.
 
 
 
The Leroy stick was, you guessed it, a stick.  My dad carried an axe handle and I carried a plunger handle.  My dad told me two things about carrying the Leroy stick.  First, if Leroy came near me or the dogs, I should hit him.  Second, if I hit Leroy with my stick, I would not get in trouble.  Was it legal?  Probably not.  Was it right?  It sure felt like it.  We set the example and soon a lot of our neighbors started carrying Leroy sticks as well.  Soon enough, Leroy and his owner saw everyone carrying sticks and Leroy didn’t run free anymore.
 
 
 
If you think the point of this story is to beat dogs with sticks, then I’m guessing you probably still think I work for BP as well.
 
 
 
The point of this story is that if someone is terrorizing your neighborhood, sometimes it’s alright to grab a stick and take a swing. Social media, and in this particular case Twitter, has given average people like me the ability to use and invent all sorts of brand new sticks.
 
 
 
I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements.  No solutions, no urgency, no sincerity, no nothing.  That’s why I decided to relate to the public for them.  I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement.  As I write this, we have 100,000 followers and counting.  People are sharing billboards, music, graphic art, videos and most importantly information.
 
 
 
Why has this caught on?  I think it’s because people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it.  At the very least, it’s a welcome break from that routine.  The reason @BPGlobalPR continues to grow is because BP continues to spew their bullshit.
 
 
 
I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR.  First of all, who cares?  Second of all, what kind of business are you in?  I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company?  One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach.  That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.
 
 
 
Do you want to know what BP should do about me?  Do you want to know what their PR strategy should be?  They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand.  Honestly, Cheney’s publicist?  That’s too easy.
 
 
 
BP seems to only care about maintaining their image so they can keep making money, two things we have blatantly avoided.  I don’t have an image and I’m not making any money AT ALL for myself.  Every penny we make from the t-shirts goes to the Gulf Restoration Network.  Just a few hours ago, we made our first official $10,000 donation to healthygulf.org from the money we’ve made selling free “bp cares” t-shirts in one week.
 
 
 
So what is the point of all this?  The point is, FORGET YOUR BRAND.  You don’t own it because it is literally nothing.  You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?
 
 
 
You know the best way to get the public to respect your brand?  Have a respectable brand.  Offer a great, innovative product and make responsible, ethical business decisions.  Lead the pack!  Evolve!  Don’t send hundreds of temp workers to the gulf to put on a show for the President.  Hire those workers to actually work!  Don’t dump toxic dispersant into the ocean just so the surface looks better.  Collect the oil and get it out of the water!  Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture.  Take a picture of those employees working safely to fix the problem.  Lastly, don’t keep the press and the people trying to help you away from the disaster, open it up so people can see it and help fix it.  This isn’t just your disaster, this is a human tragedy.  Allow us to mourn so that we can stop being angry.
 
 
 
In the meantime, if you are angry, speak up.  Don’t let people forget what has happened here.  Don’t let the prolonged nature of this tragedy numb you to its severity.  Re-branding doesn’t work if we don’t let it, so let’s hold BP’s feet to the fire.  Let’s make them own up to and fix their mistakes NOW and most importantly, let’s make sure we don’t let them do this again.
 
 
 
Right now, PR is all about brand protection.  All I’m suggesting is that we use that energy to work on human progression.  Until then, I guess we’ve still got jokes.
 
 
 
Love,
 
Leroy Stick (aka a guy in his boxer shorts)
 
 
 

Time To Get Real On New Media

Yet still there are those that doubt the power of new media tools such as blogs and social networking sites.

I have no idea why. I wish that I had invented a fanciful gingerbread man or Narnia tale that would have made legendary man of awesomeness C.S. Lewis proud. Even Sir Peter Jackson (oh look at that smart girl she invented social media--what an imagination!--give her an Oscar).

But no. I'm not that smart. New media just reflects what's actually going on. Actually going on. Not pretend.

Time magazine: Audience stats (see page image below)

By combining Australia and New Zealand readership we get to 501, 000 per week

Let's compare that to the 'media channel' of a 16-year old girl that ISN'T part of a global media empire. 
  
Jessica Watson arrived back in Sydney on Saturday after her solo around-the-world trip. Australia's newest celebrity was welcomed home by tens of thousands. The teen sailor's adventure appears to have captured the public's imagination, with her website scoring more than a million hits a week. Fans have followed her journey via social networking updates, blogs and Twitter.
 
 
Her manager actually claimed they got up to 2 million hits per week during the last few days of the journey. I tried to get on the site to wish Jessica well as she came into Sydney and the site had crashed with the huge traffic.
 
Thank you for your kind words but as much spin and sparkle as I can put on things-I can't make stuff like that up. 
 

Facebook Isn’t Free

 

Facebook Isn’t Free
Press Release: Monday 3 May 2010
Immediate
 
Courtney Lambert would like to support the extensive work carried out by the Privacy Commission and the social networking data made available in its report, ‘Individual Privacy and Personal Information’.
 
The report, which reviews New Zealander’s attitudes toward use of their personal information by businesses and government agencies, was released yesterday by Privacy Commissioner Marie Shroff.
 
She says the Privacy Commission has some challenging decisions to make but from a public safety and privacy perspective, the results were very positive for New Zealand businesses and government agencies.
 
“There has been a lot of scare-mongering around social media websites, especially their use by children. Collecting accurate data so that people can come up with practical strategies to protect at risk groups such as children is the best way forward.
 
People need to understand that social media websites are not ‘free’. Users are engaged in a transaction with the service providers to share their personal information for loyalty schemes and advertising.
 
I was surprised to see that 57% of respondents thought their information on social networking sites was private. It’s not that case-it’s not how the business model sitting behind sites such as Facebook, Twitter and YouTube work. You get use of their online tools; you share your user data. “
 
The report also indicates that 78% of under 30 year olds using social networking sites, compared with 56% of 30-44 year olds.
 
“We aren’t talking about early-adopters anymore and can only expect usage to increase. I am pleased to see the Privacy Commissioner doing work in this area to ensure that new media tools are safe for all New Zealanders. “
 
ENDS
 
 
 
Contact: Courtney Lambert
 
+64 21 650 798
 
Courtney at courtneylambert dot co dot nz
 
Twitter: http://twitter.com/cjlambert
 
Web: http://courtneylambert.co.nz

Link to full report  NZ Privacy Commission 2010 (pdf)