I went to the TV

I went to ABC Q & A #qanda to hear Treasurer Joe Hockey present his Intergenerational Report in a special show. I got in the front row which I thought may have been sign of my amazing attractiveness for TV but the producer lady then said she saw me limping and didn’t want me to have to go up steps so now both my leg and my dreams are crushed. 

There was a man playing Johnny Cash songs on a harp which was pretty excellent and some ABC cuts austerity snacks which included: 

1. water

2. Minties

3. Mentos (the coloured fruity ones which should be called Fruitos IMO)

Quite a lot of security to get into the studio which is understandable after deranged Monis did some hostage taking outside Channel 7—wavey wands and bag searches and all that. Then the Executive Producer Peter McEvoy did a Meerkat stream of the audience so you can’t accuse ABC of not being early adopters. Thrifty on snacks, yes but behind the times they were not. 

sneaky photo: an Intergenerational Report special. Joining Tony Jones is Treasurer Joe Hockey; Shadow Treasurer Chris Bowen; ACOSS CEO Cassandra Goldie; CEO of Australian Chamber of Commerce Kate Carnell & public policy expert John Dale 

The floor manager lady then tells everyone to turn their devices off like being on a plane except this time, it’s actually for real that it interferes with transmission. I took a quick photo before the lock down and this was very difficult for my feelings because seeing screens in the studio with live tweet stats and not being able to tweet created FOMO even though I was not missing out and actually there for real \_(ツ)_/¯

The cameraman has photos of the panel people stuck to his camera which is clever isn't it?
Trying to explain tax policy, superannuation, housing affordability, education and employment and pretty much life and the universe for the next three generations was a bit hard work on a panel discussion so you might need to read the report and study five years of postgraduate economics and do some industry workshops and then you’ll probably still have no idea. Running a country is hard. 

Speaking of reading reports, Nielsen put out another one of theirs and Q & A came out in the top most tweeted shows at number five (excluding sport). No surprises that that Superbowl took out the top sport number for Australia which provides me with an opportunity to use this Left Shark gif

left shark forever

The new stats which show unique authors and tweet numbers are quite handy and show the live audience numbers. I know that everyone loves to destroy any form of social media audience number but it’s a start and if there’s one thing we can learn from Left Shark, the budget audience metrics and my limpy leg, you don’t have to have it perfect to go-live. 

Watch the full show on abc iView --AU only 

Twitter Digits designed for people like Steve Wozniak

Twitter Digits pleases me greatly. 

I started using Twitter on a dumb phone via the SMS thing where you text your tweets. It seems like an age ago but that to me has always been the power of Twitter- the ability to communicate openly and efficiently via SMS. When all sorts of display ads started appearing about the desktop and mobile versions I thought this could be the end of the great era of low-juice social media that Twitter is so good at and ultimately, their demise. Enabling third party developers to use their SMS technology sort of corrects two weird tacks that twitter took- booting out all the third party developers (like one of my favourite products Twitcleaner -tears) and getting so rich media heavy that it wasn’t the nimble messaging beast that it used to be. 

One of the drivers here is that people in emerging smartphone markets might not have an email address so by allowing app developers to use their Digits protocol for free, they can get online which is pretty ace. 

Are people going to hand out their mobile phone numbers willy nilly to lots of app companies?

We were a bit cagey about email addresses there for a while and it’s become so standard that you have to have an email to sign in that people have just sort of given up and give it out for everything. By ‘people’ I mean me. I usually give the old 555 5555555 in web mobile forms because I don’t want to give it out and I regularly change sim cards which is a pain for two factor authentication and why I don’t use that so much but I think the new era of internet users might have a different idea about their mobile number as a primary contact? 

Let’s look at the use case for this random interwebber mister steve wozniak -whoever he is. [am i just pointing out that steve wozniak commented on my G+ post? - yes I am]. We can see in the footer of this-obviously novice-computer person that the email is hashed out but the phone numbers are visible. What a n00b. 

This reckless user clearly has no concern for privacy and doesn't get how the internet works because he also checked in to his hotel room using the exact room number on Twitter/Swarm app. Wow I think those technology companies need to take some responsibility to educate users about their data. This old guy is just pushing rando buttons all over the place. His kids probably bought him an iPhone for Christmas to take on his big holiday to Australia and now he wants to stay on a 'distinguished talent' visa. Dude better learn how to work his iPhone first. 

Poor guy might get targeted for burglars or something. The weird people on Tinder or the terrorists might get him. Terrorists in burqas on Tinder- I'm sure that's a thing. Either way, I blame the technology companies and Miley Cyrus. 

So yes, I think people will give out their mobile numbers more just like late-adopter Steve Wozniak and Digits is a very good thing and Twitter will live long and prosper and that will be great. 

[Also- Tony Abbott, please give Steve Wozniak a visa thank you]. 

Useful resources for getting unstuck on your social media campaigns

It always amazes me the that people working in marketing and communications industries have such a blind spot about asking the technology vendors how to best use their products. I was working on an FMCG Facebook campaign for an agency in Sydney the other day and we weren’t sure about the best way to consolidate pages that had been run by various agencies and marketing teams over the years.

We got a bit stuck about what you could and couldn’t do so I asked for their Facebook account manager’s contact to get an answer. 

“Um. We don’t have one. There was this guy that called once but…why would you call Facebook?”

“Can you call Facebook? It’s just a sales office I don’t think they help you”

In Australia and New Zealand we have got very used to being self sufficient and not having any product support but remember that things have changed and many companies have had their hands forced into putting boots on the ground in market including Twitter, LinkedIn, and Facebook. Often the resource is targeted at accounts over a certain spend or certain verticals they’re targeting but in the least, you should be going for their resources and guides to get you unstuck as a first point of call. 

Sometimes it’s just to get a download of the latest resources and examples. I find 20 minutes with an account manager can give me an idea of what campaigns they are benchmarking off, what their latest tools are and any metrics we might want to pay more attention to. 

Use their resources and guides as much as possible and don’t be weird about ‘they just try and sell us ads’. Of course they do, and aren’t you in business too? Learn from them, get some logins for their client resources, ask about latest tools and best practices -it’s their product and it beats everyone sitting around stuck. 

Useful resources
Facebook Media http://media.fb.com/

LinkedIn Sales Navigator http://business.linkedin.com/sales-solutions/training.html

Twitter for Business https://business.twitter.com/

Google mobile playbook http://www.themobileplaybook.com/en-us/

Social media campaign benchmarking by country http://www.socialbakers.com/facebook-statistics/australia

YouTube advertising guide http://www.youtube.com/yt/advertise/