Login

Who Owns Copyright On Tweets?

 

I’ve been wading through trying to make sense of this question.
 
My main query is around attribution and republishing.
 
 
Can you take my tweets and publish them in a book or article without my attribution?
 
Can you take my images and put them on your website or materials without attribution?
 
 
 
Most bloggers head back to the Twitter terms and conditions and pull out this phrase:
 
We claim no intellectual property rights over the material you provide to the Twitter service. Your profile and materials uploaded remain yours. You can remove your profile at any time by deleting your account. This will also remove any text and images you have stored in the system.
 
 
 
From this, the writer’s claim that therefore, you as the author own your content and therefore copyright.
 
It doesn’t actually say that. It says that Twitter doesn’t own it. What needs to be proven if whether or not the content is copywritable in the first place.
 
 
To my limited knowledge, this hasn’t been tested in law yet (anywhere in the world) so it’s all a bit guess-workery (yes that is a real word).
 
So the main question becomes:
 
Is there such as thing as a copywritable tweet?
 
 
The legals seems to think that conceptually, there is such a thing as a copywritable tweet. Again, all yet to be proven.
 
Copyright attorney Brock Shinen has written an excellent post that goes further:
 
 
 
Twitter can’t tell you whether or not you create or own a copyright – it doesn’t have the legal ability to do so. So if you own any copyrights, it’s not because of Twitter not owning them, it’s because the law provides for ownership of them which initially vests with you, the author.
 
 
 
Hmm? So where to from here?
 
The Twitter terms of service also state:
 
Twitter also […] encourages users to contribute their creations to the public domain or consider progressive licensing terms
 
 
 
So I did today. I think? With http://www.tweetcc.com/
 
 
You can send a message to @tweetcc via Twitter including the words  "I license tweets under CC Attribution Non-Commercial http://icnhz.com/cc-by-nc " ( or whatever progressive licensing terms you choose).
 
I've gone for attribution, non-commercial. So basically people can share and remix freely, attribute and if it's commercial I want to know about it.
 
Done. Whether it has any legal legs I have no idea. But it’s interesting to start thinking about.
 
Expect to see a lot more discussion on this on this one and maybe a few court cases as the attention economy scrambles for ideas.
 
 
Further references:
 
Original Mark Cuban post  "Are tweets copyright?" post
 
Comments on Mark Cuban: Emerging Strategies blog
 
World Intellectual Property Organization "Are Tweets Protected" 

Good slideshare preso from SxSWi 2010 "Can you copyright a tweet?"
 
Twitter Terms of Service http://twitter.com/tos
 
Pogue, D. "The World According To Twitter"  (a crowdsourced book) 

6 responses

David MacGregor said
Interesting post Courtney. I wonder how Twitter would be classified in the grand taxonomy of communications - is a tweet a 'work' or is it a fleeting fragment of conversation? Also, if a conversation happens in the public domain would the rules of fair use and reportage apply to repeating a tweet comment in another forum; say a book?…
Courtney Lambert said
http://webtrends.about.com/b/2010/02/25/is-a-twitter-tweet-protected-by-copyr... discuss the conversational side a bit more but, again, the interpretation of judges and legs in court are yet to set precedents?
Rick Shera said
There's actually a lot involved in this question, as you've already discovered, but I'll try to be brief.

First off, as a general rule, as soon as you write something original, copyright arises automatically - it's owned by you as author until you transfer it by written agreement to someone else. That "written agreement" could take the form of website terms that you "accept" (informed consent? yeah right - but that's another argument). But, as you note, twitter doesn't claim copyright so tweeps will own copyright in their tweets.

Cases have held that snippets as small as newspaper headlines or a single bar in a piece of music are deserving of copyright protection. Those cases are at the outer limits but they are there.

So, I think it's reasonable to argue that there may be copyright in a tweet.

Often the question will then be whether a substantial part of a work has been copied (e.g. is one bar so integral to the song that copying it is a substantial rip). But, that doesn't arise here because we're assuming that the whole tweet is used.

The real question then is whether the use that the copy is being put to is an infringement. Two reasons why it might not be:

- there is an implied licence in the whole set-up of twitter. The whole functionality of twitter is based on re-tweeting and anyone using it must be taken to have accepted that. BUT, what are the limits of that implied licence? Can I put it in a book with 100s of others as was recently done? On a t-shirt? In a film? That is where we'll have to wait for case-law. In a fast paced socially networked environment, if you got a tech savvy Judge, I can see a tweet with a high degree of originality and uniqueness being protected from, say, being copied and re-packaged for commercial sale. If Shakespeare wrote "to be, or not to be, that is the question" today, that would be protected by copyright. The lower the degree of originality and uniqueness, the less likely that will be though. Difficult to predict, but copyright is like that. As one judge in a leading case said - if it's worth copying, it's worth protecting. That's a petty good yardstick still.

- the other possibility is one of the statutory exceptions - what David is referring to when he mentions fair use. The problem in NZ is we do not really have a fair use exception. We have certain very limited "fair dealing" exceptions for educational use and current affairs reporting but not much else. We can't even copy something for parody or satire here. This is where we differ substantially from the US. So, none of the statutory exceptions would apply to a book or t-short for example.

A fascinating issue - thanks for raising it.

Debra Ulrich said
Thanks for this! It's a most interesting issue! :)
Kiwiseabreeze said
Thanks to Rick for his awesome comment setting out the law relating to NZ - of course, every country has its own copyright legislation, and it all differs at least slightly from other countries. Given that Twitter is international, this adds a further band of complexity to the discussion.

Great post Courtney - great idea to raise....and Creative Commons is a fabulous simple way to get people thinking about what they intend when they publish ANYTHING.

Rick Shera said
Good to bring up Creative Commons - and here New Zealand Government is really leading the way with NZGOAL. For anyone wanting to underdstand how our Government handles IP or even just to how to use creative commons, this is a must read - http://www.e.govt.nz/policy/nzgoal